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CONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.
EVERY BUSINESS NEEDS TO COMMUNICATE WITH CLIENTS ACROSS DIFFERENT CHANNELS. The need a good copywriter to provide a package. A well-rounded marketing strategy requires a comprehensive and balanced approach to promoting a product, service, or brand. It involves the careful integration of various marketing tactics and channels like website copy, newsletters, blogs, and podcasts to…
ATTRACTING NEW CLIENTS: USING SEO COPYWRITING TO BUILD WEBSITE TRAFFIC
THE CHALLENGE FOR WEBSITES IS TO CREATE CONTENT THAT RANKS WELL IN SEARCH ENGINES. With search engines scouring the internet for web pages, the content of the website should be fine-tuned to ever-changing algorithms. The copywriter does it for the client with SEO (Search Engine Optimisation) writing. What is SEO writing? Put simply, it is…
CONNECTING WITH YOUR AUDIENCE: IDENTIFYING CUSTOMERS’ PAIN POINTS AND OFFERING SOLUTIONS
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. By reminding them of—and exacerbating—their pain, you’re more likely to convince them to make a purchase…
EASY WAYS TO ENHANCE YOUR ONLINE BRAND: WAYS COPYWRITERS CAN SAVE YOU TIME AND MONEY
You’ve had a long tiring day. You sit down to work on your website, which really needs fixing, your newsletter, which you really have to start producing, and that blog post. You type a few notes. Then delete them all. You repeat the process. Where are the words? You know your business inside out. You…
Attracting New Bookkeeping Clients: How a Blog Can Boost Your Bookkeeping Business
Bookkeepers need blogs because bookkeeping is a crucial part of accounting that needs understanding. Many small business owners overlook the importance of understanding their business’s financial situation and the necessary tax compliance and payment processes. That’s where bookkeepers can step in and educate their clients on how to maintain organized and automated financial records throughout…
HELPING ACCOUNTANTS COMMUNICATE WITH FIVE PLATFORMS
Accountants are essential, active members of corporate teams, and as such, they must constantly interact and communicate with people. The connection between accountants and their clients is an important relationship in the business world. Communication with clients is essential. It builds trust. The role of a copywriter is crucial for helping the accountants communicate with…
6 THINGS YOU CAN’T DO WITHOUT IN YOUR COPYWRITING PACKAGE
Every business needs a good copywriter with a package of services for their well-rounded marketing strategy. A well-rounded marketing strategy refers to a comprehensive and balanced approach to promoting a product, service, or brand. It involves the careful integration of various marketing tactics and channels to reach and engage with the target audience effectively. Here…
CREATING NICHE BLOGS FOR CLIENTS
EVERY CLIENT’S BLOG IS A NICHE. When I develop a niche blog, I focus on the client and the message they want to get out. I write it for my client’s customers, or potential customers, who want to read about something that will benefit their business. So my first big client for the year was…
HELPING LAWYERS MANAGE CLIENT EXPECTATIONS
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is where I help my clients. This is…