# Leon Gettler

> Your Australian Business, Finance and Finance Economics Specialist


## Pages

- [Background Story](https://leongettler.com/background-story/)
- [BNI Linkedin Profile Optimisation](https://leongettler.com/bni-linkedin-profile-optimisation/)
- [Home 2025](https://leongettler.com/)
- [Better Website Results](https://leongettler.com/better-website-results/)
- [Podcasting Download - Thank You](https://leongettler.com/podcasting-thankyou/)
- [Management Reports Download - Thank You](https://leongettler.com/management-report-thankyou/)
- [Blogging Download - Thank You](https://leongettler.com/blogging-thankyou/)
- [Podcasting](https://leongettler.com/podcasting-2/)
- [Management Reports](https://leongettler.com/management-reports/)
- [Blogging](https://leongettler.com/blogging/)
- [Thank You For Your Enquiry](https://leongettler.com/thank-you/)
- [Copywriting](https://leongettler.com/copyriting/)
- [Books](https://leongettler.com/books/)
- [Gettlerink](https://leongettler.com/gettlerink/)
- [An Unpromised Land](https://leongettler.com/an-unpromised-land/)
- [Blog](https://leongettler.com/blog/)
- [About](https://leongettler.com/about/)
- [Experience](https://leongettler.com/experience/)
- [Speaking](https://leongettler.com/speaking/)
- [Contact](https://leongettler.com/contact/)
- [Home](https://leongettler.com/home-2/)



## Posts

- [BALANCE THE BOOKS, THEN BALANCE YOUR BLOG: WHY ACCOUNTING FIRMS CAN'T AFFORD TO BE UNDER-WRITTEN](https://leongettler.com/balance-the-books-then-balance-your-blog-why-accounting-firms-cant-afford-to-be-under-written/)
- [Talking Business July 17 2026](https://leongettler.com/talking-business-july-17-2026/)
- [AUTOMATION NATION: WHY YOUR INSURANCE MESSAGES NEED A HUMAN TOUCH-UP](https://leongettler.com/automation-nation-why-your-insurance-messages-need-a-human-touch-up/)
- [Talking Business July 10 2026](https://leongettler.com/talking-business-july-10-2026/)
- [LOCATION, LOCATION, ALGORITHM: THE NEW RULES OF REAL ESTATE VISIBILITY](https://leongettler.com/location-location-algorithm-the-new-rules-of-real-estate-visibility/)
- [Talking Business July 3 2026](https://leongettler.com/talking-business-july-3-2026/)
- [WHEN THE NUMBERS DON’T ADD UP: WHY ACCOUNTANTS NEED A COPYWRITER TO BALANCE THE WORDS](https://leongettler.com/when-the-numbers-dont-add-up-why-accountants-need-a-copywriter-to-balance-the-words/)
- [Talking Business June 26](https://leongettler.com/talking-business-june-26/)
- [WRITE PLACE, WRITE TIME: WHY SMART AGENTS ARE HIRING COPYWRITERS](https://leongettler.com/write-place-write-time-why-smart-agents-are-hiring-copywriters/)
- [Talking Business June 19 2026](https://leongettler.com/talking-business-june-19-2026/)
- [WRITE OFF THE OLD RULES: WHY AI IS CHANGING THE ACCOUNTING FOR ACCOUNTANTS](https://leongettler.com/write-off-the-old-rules-why-ai-is-changing-the-accounting-for-accountants/)
- [Talking Business June 12 2026](https://leongettler.com/talking-business-june-12-2026/)
- [OPEN FOR INSPECTION: 7 COPYWRITING TOOLS EVERY REAL ESTATE AGENT NEEDS](https://leongettler.com/open-for-inspection-7-copywriting-tools-every-real-estate-agent-needs/)
- [Talking Business June 5 2026](https://leongettler.com/talking-business-june-5-2026/)
- [THE WRITE DEDUCTION: HOW COPYWRITING HELPS ACCOUNTING FIRMS HIRE AND KEEP GREAT TALENT](https://leongettler.com/the-write-deduction-how-copywriting-helps-accounting-firms-hire-and-keep-great-talent/)
- [Talking Business May 29 2026](https://leongettler.com/talking-business-may-29-2026/)
- [CENTS AND SENSIBILITY: WHAT YOUR CLIENTS NEED TO HEAR RIGHT NOW](https://leongettler.com/cents-and-sensibility-what-your-clients-need-to-hear-right-now/)
- [Talking Business May 22 2026](https://leongettler.com/talking-business-may-22-2026/)
- [WRITE OFF THE CHAOS: WHY SMART ACCOUNTANTS ARE CALLING IN A COPYWRITER THIS EOFY](https://leongettler.com/write-off-the-chaos-why-smart-accountants-are-calling-in-a-copywriter-this-eofy/)
- [Talking Business May 15 2026](https://leongettler.com/talking-business-may-15-2026/)
- [NO MORE QUARTER-ING AROUND: 7 WAYS A COPYWRITER HELPS ACCOUNTANTS GET PAYDAY SUPER ACROSS THE LINE](https://leongettler.com/no-more-quarter-ing-around-7-ways-a-copywriter-helps-accountants-get-payday-super-across-the-line/)
- [Talking Business May 8th 2026](https://leongettler.com/talking-business-may-2026/)
- [YOUR ACCOUNTING PRACTICE IS INVISIBLE ONLINE — LET'S BALANCE THE BOOKS ON YOUR SEO](https://leongettler.com/your-accounting-practice-is-invisible-online-lets-balance-the-books-on-your-seo/)
- [Talking Business May 1 2026](https://leongettler.com/talking-business-may-1-2026/)
- [WRITE PLACE, WRITE TIME: WHY EVERY AGENT NEEDS A COPYWRITER IN 2026](https://leongettler.com/write-place-write-time-why-every-agent-needs-a-copywriter-in-2026/)
- [Talking Business April 24 2026](https://leongettler.com/talking-business-april-24-2026/)
- [STOP DEPRECIATING YOUR STORY — IT'S WORTH MORE THAN YOU THINK](https://leongettler.com/stop-depreciating-your-story-its-worth-more-than-you-think/)
- [Talking Business April 17 2026](https://leongettler.com/talking-business-april-17-2026/)
- [STOP LETTING YOUR NEWSLETTERS GO INTO ARREARS — HIRE A COPYWRITER](https://leongettler.com/stop-letting-your-newsletters-go-into-arrears-hire-a-copywriter/)
- [Talking Business April 10 2026](https://leongettler.com/talking-business-april-10-2026/)
- [FROM LISTINGS TO LUST-HAVES: 5 REASONS A REAL ESTATE AGENT’S BLOG NEEDS A WORDSMITH](https://leongettler.com/from-listings-to-lust-haves-5-reasons-a-real-estate-agents-blog-needs-a-wordsmith/)
- [Talking Business April 3 2026](https://leongettler.com/talking-business-april-3-2026/)
- [FROM LEDGERS TO LETTERS: WHY ACCOUNTANTS NEED A COPYWRITER TO KEEP THINGS IN ORDER](https://leongettler.com/from-ledgers-to-letters-why-accountants-need-a-copywriter-to-keep-things-in-order/)
- [Talking Business March 27 2026](https://leongettler.com/talking-business-march-27-2026/)
- [STOP "HOUSING" AROUND: 5 REASONS YOUR LISTINGS NEED A PRO](https://leongettler.com/stop-housing-around-5-reasons-your-listings-need-a-pro/)
- [Talking Business March 20 2026](https://leongettler.com/talking-business-march-20-2026/)
- [IS YOUR MARKETING UNDER-REPORTED? 7 WAYS TO ACCRUE MORE CLIENTS WITHOUT LOSING YOUR ASSETS!](https://leongettler.com/is-your-marketing-under-reported-7-ways-to-accrue-more-clients-without-losing-your-assets/)
- [Talking Business March 13 2026](https://leongettler.com/talking-business-march-13-2026/)
- [YOUR BLOG SHOULDN’T BE A WRITE OFF: LET A COPYWRITER DO THE HEAVY LIFTING](https://leongettler.com/your-blog-shouldnt-be-a-write-off-let-a-copywriter-do-the-heavy-lifting/)
- [Talking Business March 6 2026](https://leongettler.com/talking-business-march-6-2026/)
- [HOUSES SELL THEMSELVES? THAT’S A TALL TALE: WHY YOUR LISTINGS NEED A PRO RE-WRITE](https://leongettler.com/houses-sell-themselves-thats-a-tall-tale-why-your-listings-need-a-pro-re-write/)
- [Talking Business February 27 2026](https://leongettler.com/talking-business-february-27-2026/)
- [BEYOND THE BALANCE SHEET: WHY YOUR BRANDING IS CURRENTLY A "LIABILITY" (AND HOW A COPYWRITER TURNS IT INTO AN ASSET)](https://leongettler.com/beyond-the-balance-sheet-why-your-branding-is-currently-a-liability-and-how-a-copywriter-turns-it-into-an-asset/)
- [Talking Business February 20 2026](https://leongettler.com/talking-business-february-20-2026/)
- [Lead Generation - turning expertise into leads for business](https://leongettler.com/lead-generation-turning-expertise-into-leads-for-business/)
- [A-LOCATION, A-LOCATION, A-LOCATION: WHY COPYWRITING IS THE KEY TO YOUR DOMESTIC DOMINATION](https://leongettler.com/a-location-a-location-a-location-why-copywriting-is-the-key-to-your-domestic-domination/)
- [Talking Business February 13 2026](https://leongettler.com/talking-business-february-13-2026/)
- [5 WAYS A COPYWRITER HELPS PROPERTY DEVELOPERS IN 2026 — WHEN TRUST NEEDS BETTER FOUNDATIONS](https://leongettler.com/five-ways-a-copywriter-helps-property-developers-in-2026-when-trust-needs-better-foundations/)
- [Talking Business February 2026](https://leongettler.com/talking-business-february-2026/)
- [7 WAYS A COPYWRITER HELPS ACCOUNTANTS AUDIT ESG, LOCK DOWN TRUST, AND KEEP THEIR BRAND BREACH-FREE BY 2026](https://leongettler.com/7-ways-a-copywriter-helps-accountants-audit-esg-lock-down-trust-and-keep-their-brand-breach-free-by-2026/)
- [NEW YEAR SALES START WITH CHRISTMAS COPY](https://leongettler.com/new-year-sales-start-with-christmas-copy/)
- [Talking Business December 12 2025](https://leongettler.com/talking-business-december-12-2025/)
- [HOW COPYWRITERS HELP ACCOUNTANTS BRING CHRISTMAS TO LIFE WITH STORIES](https://leongettler.com/how-copywriters-help-accountants-bring-christmas-to-life-with-stories/)
- [Talking Business December 5 2025](https://leongettler.com/talking-business-december-5-2025/)
- [DON’T LET YOUR BRAND FALL THROUGH THE FLOORBOARDS: WHY REAL ESTATE AGENTS NEED A COPYWRITER](https://leongettler.com/dont-let-your-brand-fall-through-the-floorboards-why-real-estate-agents-need-a-copywriter/)
- [Talking Business November 28 2025](https://leongettler.com/talking-business-november-28-2025-2/)
- [AGENT BRANDING IN 2026: LOCATION, LOCATION… COPYWRITER](https://leongettler.com/agent-branding-in-2026-location-location-copywriter/)
- [Talking Business November 21 2025](https://leongettler.com/talking-business-november-28-2025/)
- [‘TIS THE SEASON TO BE COUNTING: WHY ACCOUNTANTS NEED A COPYWRITER THIS CHRISTMAS](https://leongettler.com/tis-the-season-to-be-counting-why-accountants-need-a-copywriter-this-christmas/)
- [Talking Business November 14 2025](https://leongettler.com/talking-business-november-14-2025/)
- [‘SLEIGH’ YOUR CHRISTMAS MARKETING: WHY A COPYWRITER WILL HAVE REAL ESTATE CLIENTS SINGING  TRA-LA-LA-LA-LA-LA-LA-LA-LA](https://leongettler.com/sleigh-your-christmas-marketing-why-a-copywriter-will-have-real-estate-clients-singing-tra-la-la-la-la-la-la-la-la/)
- [Talking Business November 7 2025](https://leongettler.com/talking-business-november-7-2025/)
- [COUNT ON COPY: WHY ACCOUNTANTS NEED WORD WIZARDS TO BALANCE THEIR BRAND BOOKS IN 2026](https://leongettler.com/count-on-copy-why-accountants-need-word-wizards-to-balance-their-brand-books-in-2026/)
- [Talking Business October 31 2025](https://leongettler.com/talking-business-october-31-2025/)
- [CTRL + ALT + DELUSION: WHY AI CAN’T WRITE ITS WAY OUT OF THE HYPE](https://leongettler.com/ctrl-alt-delusion-why-ai-cant-write-its-way-out-of-the-hype/)
- [Talking Business October 24 2025](https://leongettler.com/talking-business-october-24-2025/)
- [DON’T GET CAUGHT IN A FISCAL CLIFF: SEVEN TRENDS ACCOUNTANTS MUST ACCOUNT FOR IN 2026](https://leongettler.com/dont-get-caught-in-a-fiscal-cliff-seven-trends-accountants-must-account-for-in-2026/)
- [Talking Business October 17 2025](https://leongettler.com/talking-business-october-17-2025/)
- [WRITE ON THE MONEY: 5 WAYS A COPYWRITER CAN HELP REAL ESTATE AGENTS SUPERCHARGE THEIR AI TOOLS](https://leongettler.com/write-on-the-money-5-ways-a-copywriter-can-help-real-estate-agents-supercharge-their-ai-tools/)
- [Talking Business October 10 2025](https://leongettler.com/talking-business-october-10-2025/)
- [FROM ‘MEH’ TO ‘MUST-HAVE’ — 7 REASONS COPYWRITERS ARE EVERY AGENT’S SECRET WEAPON](https://leongettler.com/from-meh-to-must-have-7-reasons-copywriters-are-every-agents-secret-weapon/)
- [Talking Business October 3 2025](https://leongettler.com/talking-business-october-3-2025/)
- [POST-TAX, PRE-CHAT: COPY THAT KEEPS CLIENTS IN THE LOOP](https://leongettler.com/post-tax-pre-chat-copy-that-keeps-clients-in-the-loop/)
- [Talking Business September 26 2025](https://leongettler.com/talking-business-september-26-2025/)
- [ORDER IN THE COURT – YOUR WEBSITE NEEDS A COPYWRITER!](https://leongettler.com/order-in-the-court-your-website-needs-a-copywriter/)
- [Talking Business September 19 2025](https://leongettler.com/talking-business-september-19-2025/)
- [FROM FOOTY FIELDS TO PROPERTY DEALS: LET A COPYWRITER HELP YOU KICK GOALS THIS FINALS SERIES.](https://leongettler.com/from-footy-fields-to-property-deals-let-a-copywriter-help-you-kick-goals-this-finals-series/)
- [Talking Business September 12 2025](https://leongettler.com/talking-business-september-12-2025/)
- [7 LAWFULLY GOOD WAYS A COPYWRITER CAN DRAFT A LAW FIRM’S CONTENT PLAN](https://leongettler.com/7-lawfully-good-ways-a-copywriter-can-draft-a-law-firms-content-plan/)
- [Talking Business September 5 2025](https://leongettler.com/talking-business-september-5-2025/)
- [WHY PROPERTY INVESTMENT FIRMS NEED A COPYWRITER: ‘REVOLUTIONARY LOAN TECH’ SHOULDN’T SOUND LIKE A TAX MANUAL](https://leongettler.com/why-property-investment-firms-need-a-copywriter-revolutionary-loan-tech-shouldnt-sound-like-a-tax-manual/)
- [Talking Business August 29 2025](https://leongettler.com/talking-business-august-29-2025/)
- [7 COPYWRITING STEPS EVERY REAL ESTATE AGENT NEEDS TO CLOSE DEALS WITH FIRST-TIME BUYERS.](https://leongettler.com/7-copywriting-steps-every-real-estate-agent-needs-to-close-deals-with-first-time-buyers/)
- [Talking Business August 22 2025](https://leongettler.com/talking-business-august-22-2025/)
- [FROM CURB APPEAL TO VERB APPEAL: WHY AGENTS NEED A COPYWRITER THIS SPRING](https://leongettler.com/from-curb-appeal-to-verb-appeal-why-agents-need-a-copywriter-this-spring/)
- [Talking Business August 15](https://leongettler.com/talking-business-august-15/)
- [WHY AI’s STILL LOST FOR WORDS: 7 COPYWRITING TRUTHS YOU CAN’T AUTO-CORRRECT](https://leongettler.com/why-ais-still-lost-for-words-7-copywriting-truths-you-cant-auto-corrrect/)
- [Talking Business August 8 2025](https://leongettler.com/talking-business-august-8-2025/)
- [COUNT ON COPY: FIVE REASONS WHY ACCOUNTANTS NEED WORD WIZARDS FOR WINNING LANDING PAGES](https://leongettler.com/count-on-copy-five-reasons-why-accountants-need-word-wizards-for-winning-landing-pages/)
- [Talking Business August 1 2025](https://leongettler.com/talking-business-august-1-2025/)
- [CLOSING DEALS WITH KILLER COPY: SEVEN REASONS WHY AGENTS NEED A WORD WIZARD ON LINKEDIN](https://leongettler.com/closing-deals-with-killer-copy-seven-reasons-why-agents-need-a-word-wizard-on-linkedin/)
- [Talking Business July 25 2025](https://leongettler.com/talking-business-july-25-2025/)
- [ADD UP MORE CLIENTS: A COPY PACKAGE THAT’S WORTH ITS WEIGHT IN GOLD SHEETS!](https://leongettler.com/add-up-more-clients-a-copy-package-thats-worth-its-weight-in-gold-sheets/)
- [Talking Business July 18 2025](https://leongettler.com/talking-business-july-18-2025/)
- [SELLING HOMES, NOT JUST SELLING OUT: WHY AGENTS NEED A WORD NERD](https://leongettler.com/selling-homes-not-just-selling-out-why-agents-need-a-word-nerd/)
- [Talking Business July 11 2025](https://leongettler.com/talking-business-july-11-2025/)
- [FROM PODCASTS TO POSTS – COPYWRITING THAT POWERS YOUR REAL ESTATE MULTIMEDIA MARKETING](https://leongettler.com/from-podcasts-to-posts-copywriting-that-powers-your-real-estate-multimedia-marketing/)
- [Talking Business July 4 2025](https://leongettler.com/talking-business-july-4-2025/)
- [5 REASONS YOU NEED A REAL COPYWRITER FOR YOUR REAL ESTATE WEBSITE – NOT JUST AI](https://leongettler.com/5-reasons-you-need-a-real-copywriter-for-your-real-estate-website-not-just-ai/)
- [Talking Business June 27 2025](https://leongettler.com/talking-business-june-27-2025/)
- [WRITE ON THE MONEY: 7 REASONS MORTGAGE BROKERS SHOULD BANK ON A COPYWRITER, NOT A BOT](https://leongettler.com/write-on-the-money-7-reasons-mortgage-brokers-should-bank-on-a-copywriter-not-a-bot/)